PhotoReal Renderings

During the development process we may present many ideas, some easy to understand, others requiring explanation. Our team does their best to bring ideas to life with sketches and computer images, but it is nearly impossible to convey the mechanical functions of a concept with a single-perspective (2D) format. We have found that complicated or unusual concepts can be more easily demonstrated with good visual aids.


3D Rendering – One way to augment the visualization process is to create design concepts with SolidWorks™, our company-wide 3D modeling program. Using the mouse, these solid models can be rotated and viewed from all sides in real time. In design review meetings, our clients can remotely inspect our progress via GoToMeeting®.

In terms of understanding how a device looks, these representations are useful, but when designers need to show how a device will appear as a finished product, we create PhotoReal Renderings.


PhotoReal Renderings – For about a third of our clients who ask us to take realism to the next step, we use 3-D StudioMax™ or KeyShot™ software.


Visually, photoreal renderings are a huge leap in quality from 3D solid models. The process takes a few more hours, but it adds 3 compelling elements to a 3D model:


1)  Material textures and surface finishes
2)  Lifelike lighting with shadows and reflectance
3)  A setting,  which adds scale and the illusion of mass to the image.


These types of renderings are often used for concepts, internal presentations, and marketing images, or to make absolutely sure concept details are effectively communicated.